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In production Business module

CRM

From first contact to a project under way and an invoice issued, without typing the same details twice.

CRM is the commercial module of iERP: customers, contacts, opportunities on a board, a forecast weighted by probability, meetings with attendees and a product catalogue. A won opportunity becomes a project in one step, and the customer record shows the whole chain — opportunities, quotes, projects, tickets and invoices — because every module writes to the same workspace database.

Sample data
CRM · Opportunities ar

Open pipeline

€186,400

14 opportunities

By stage

Opportunity Amount Stage
Nordwind · renewal €42,000 Negotiation
Cerámicas Vall · upsell €18,500 Proposal
Estudio Marbre · new €9,900 Qualification

→ Convert into a project

Sample data

What it does

What CRM does

It fits selling projects, recurring services or product: the stages, the industries and the loss reasons are yours to define.

A 360 customer record

The customer's opportunities, quotes, projects, tickets and invoices on one screen, with a real count on every link of the chain and the history of interactions.

A pipeline your team recognises

Your own stages, a board whose drag-and-drop sticks, a reason captured on loss, and loss analysis by reason, by stage and by lead source.

Weighted forecast

Gross pipeline and pipeline weighted by probability, an annual target per rep or for the whole team, and expected close month by month.

From won deal to project

One step turns the opportunity into a project with its customer and its amount. And it is idempotent: if it was already converted, it takes you to the existing project instead of duplicating it.

Meetings with context

A weekly agenda, a calendar and both internal and external attendees, with an invitation by email and a personal calendar subscription from Apple or Google.

Contacts and catalogue

The people at each company with their notes and their meetings, and products and services with sale and purchase prices to put the offer together.

How the AI runs it

How the AI runs it

Ask in plain language for what you would do by hand: the agent looks things up, proposes and executes with your permissions, not its own.

The agent looks things up and proposes, but asks for confirmation before writing. Every action lands in the audit log, flagged as an AI action and under the permissions of whoever asked for it.

379 published actions an agent can execute in iERP.

Mark the Nordwind opportunity as won and create the project.

crm.convertir_oportunidad_proyecto project created

Done: the opportunity is in Won and the project now exists with its customer and its amount. If you ask me again I will not duplicate it, I will take you to the one already created.

Other typical requests

  • Which opportunities have not moved in over two weeks, and what do they add up to?
  • Log today's call with Nordwind's head of purchasing and create the follow-up task for me.

Works with

What the rep wins is delivered by Projects, invoiced by Finance and looked after by Support, on the same customer and the same permissions. Nothing to integrate and nothing to keep in sync.

Questions about CRM

What people ask before deciding.

It becomes a project in one step, with its customer and its amount already filled in. From there the team books hours, milestones get certified and Finance issues the invoice, without typing the customer in anywhere again.

Shall we look at it with your pipeline?

Half an hour, your real processes, no strings attached.

Available in: Business